The Ritz-Carlton Hotel Company opened their first hotel in Israel, introducing their legendary service and top end luxury to the Israeli hospitality market. Jacob Peres Office delivered a multi-disciplinary global communications campaign targeting travel, lifestyle, business and property, design and interiors as well as Jewish media. The development was established in partnership with two experienced and trusted brands, Tidhar Group and Adi’s Investments, which was founded by Adi and Irit Strauss.

Media coverage included the publications Travel & Leisure, Town & Country, Conde Nast Traveler online (Russia).