Niio Partners with Sino Group to Transform Hong Kong Harbour into a Major Immersive Art Experience
January 2019: Niio, the world's leading platform for premium, digital format artworks has transformed two of Hong Kong’s largest screens into digital, public art installations. The facades of the prominent Hong Kong’s Tsim Sha Tsui Centre (76m x 39m) and Empire Centre (35m x 39m) are showcasing the winning submissions of the Sino x Niio Illumination Art Prizes, a competition opened to emerging digital artists who were invited to submit artworks in the themes of Artistic Blessing and New Life. The competition was held in collaboration with Sino Group, the Hong Kong-based property developer.
“We live in a fast paced, commercially noisy world with countless screens across our urban environments, and no more so than in major cities like Hong Kong”, says Rob Anders, Co-Founder & CEO of Niio. “In trying to reach and inspire people everywhere through memorable and meaningful ‘Digital Art experiences’, we are thrilled to partner with Sino Group for the Illumination Art Prize. It is these types of public art interventions that are driving an entirely new visual culture.”
The winning artwork was created by Daniel Belton and Good Company Arts for the theme Artistic Blessing. Their work, OneOne invokes a sense of ancient culture, an archetype being unearthed through real-world experience that is timeless and contemporary. For the theme New Life, Krehel Race won first place for his work The Spring Shrine representing a world where technology has allowed us to return to our natural surroundings and to find a true Zen space, away from the chaos.
“Sino Group is delighted to have collaborated with Niio on this ground-breaking international digital arts project. We were thoroughly impressed with the exceptional content of work we received, with artists from 39 countries participating. We hope visitors enjoy the outstanding illuminations on the façade of these Hong Kong landmarks during the festive season,” said Nikki Ng, Group General Manager of Sino Group.
The Illumination Art Prize competition is part of Niio’s drive to inspire people around the world, making it easy to experience curated digital art across living, working and public spaces. In doing so, they are connecting large developers and businesses with their communities, supporting artists everywhere and providing them with a platform to present their art creations across urban environments. Niio is creating a positive alternative to the digital advertising noise of modern cities.
For media enquiries and further information, please contact: David Hoffman, firstname.lastname@example.org
For the complete list of winners please visit: www.niiolab.com/sino-announcement
Niio is the premium platform for digital art, providing seamless access to a significant, curated catalog of video and new media art which is experienced across physical spaces on any type of screen or digital canvas. Niio was founded by Rob Anders and Oren Moshe to reach and inspire people everywhere
To experience the art, Niio offers a subscription service to access pre-curated, rotating collections of high quality works, as well as catalogs of limited edition works, available for purchase.
Niio is trusted by top tier artists, galleries and curators from around the world, who use Niio’s Art Management patented technology tools to store and share, publish and showcase, distribute and professionally display their works. Today, Niio hosts over 9,000 art works, is used by more than 1,500 established artists, galleries, and institutions from over 42 countries, and has a global network of art advisors and hardware partners that enable local installation, service and support.
Niio is HQ’d in Tel Aviv with operations in the US and Hong Kong and its lead investors are Israeli based Pico Partners and Entree Capital.
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About Sino Group
Sino Group is one of the leading property developers in Hong Kong with core business in developing residential, office, industrial and retail properties for sale and investment. The Group is also a major player in hotel investment and management, club management, property management, car park operations as well as environmental and security services.
We employ more than 10,000 committed staff members, who share the mission of creating better lifescapes by delivering quality products and services while upholding integrity and advocating sustainability.
Dedicated to promoting arts and culture to enrich lifescapes, Sino Group initiated ‘Sino Art’ in 2006 as one of the four key pillars of the Group’s corporate social responsibility efforts, alongside Sino Care, Sino Green and Sino Heritage. Sino Art seeks to make arts and culture accessible to all. In addition to supporting arts and design events, we curate events and partner with cultural organisations to promote arts and provide local and international artists with a platform to showcase their works at the Group’s properties. We extend our reach and bring arts to the community through the launch of ‘Sino Art in Community’ in 2013.