The Jaffa, A Luxury Collection Hotel, Tel Aviv set to debut in Tel Aviv's Most vibrant neighbourhood in Summer 2018

RFR Holding and The Luxury Collection’s First Hotel in Israel Offers Discerning Travellers a Gateway to One of the Most Enchanting Cities in the World


July 2018 – Manhattan based hotel and real estate company RFR Holding, headed by Aby Rosen, and The Luxury Collection Hotels & Resorts today announced the debut of their first hotel in Israel with The Jaffa, a Luxury Collection Hotel, Tel Aviv, set to open in summer 2018. The Jaffa joins The Luxury Collection’s global portfolio of one-of-a-kind hotels that define their destinations and will bring a new benchmark of luxury hospitality to the 4,000-year-old port neighborhood of Jaffa.

“The Jaffa, a Luxury Collection Hotel, Tel Aviv is a fulfillment of many years of planning and personal involvement. We were excited to join forces with The Luxury Collection to debut an extraordinary property in Tel Aviv that respects its historical past, celebrates the culture and diversity of the country, and brings a six-star quality of design, services and amenities currently not seen in this city,” said Aby Rosen, Owner and Co-Founder, RFR Holding. “My goal was to invest in Israel’s future as an expanding international destination and to introduce world-class hospitality to this remarkable city.”

Located within a landmark 19th century French Hospital which has been lovingly restored over the past decade by London-based architect John Pawson, in collaboration with a team of restoration experts headed by local architect Ramy Gill, The Jaffa offers 120 hotel rooms and suites.  The John Pawson designed interiors juxtapose contemporary design and historic culture to celebrate and connect seamlessly to Tel Aviv’s vibrant Jaffa neighbourhood. Guests have access to a variety of amenities, including an outdoor pool and lounge, a state-of-the-art fitness centre, Don Camillo (a New York-style, Italian restaurant), Golda’s Jewish Deli, L. Raphael Wellness Spa, Tamarindi boutique, and The Chapel Lounge & Bar.

John Pawson,  in collaboration with Ramy Gill, also designed the addition of a new, adjoining luxury residential building which includes 32 private residences that have access to The Jaffa’s luxurious amenities. The Residences at The Jaffa, a Luxury Collection Hotel, Tel Aviv sit atop a 13th century Crusaders’ wall, creating an architectural blend of the past and present, and also playing a feature role in the design of the hotel’s lobby area.

“We are thrilled to invite global explorers to discover the captivating and historic city of Tel Aviv through the lens of The Luxury Collection,” said Anthony Ingham, Global Brand Leader for The Luxury Collection. “The debut of our first hotel in Israel is a momentous milestone for the brand and further underscores our foothold in global hospitality as we continue to expand and offer our guests authentic travel experiences and a portal to each destination’s indigenous charms.”

The Old City of Jaffa is the oldest continually inhabited city in the world with more than 4,000 years of history, and is known as a haven for artists to reside. Boasting stunning views of Jaffa’s ancient port and the Mediterranean Sea, The Jaffa is adjacent to the small streets of the bustling artists’ quarter and is steps from the city’s art galleries, famous Flea Market and abundance of restaurants and nightlife.

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Notes to Editor 

For press information please contact Jacob Peres Office: Ariel Ben Moshe  

Aby Rosen, owner and co-founder of RFR Holding, is renowned for some of the most visible and successful real estate and hospitality projects, including the Seagram Building, Lever House, The Gramercy Park Hotel and most recently 11 Howard in New York City. The Jaffa is one of Rosen’s most personal projects, whose connection to Israel goes back to his early days and family origins.

The opening marks The Luxury Collection’s ninth property in the Middle East, signifying the brand’s commitment to expanding its footprint and serving as a destination authority in the most coveted destinations around the world.

About The Jaffa
The Jaffa is a member of Marriott International’s The Luxury Collection brand. Located in the historic 4000-year-old city of Jaffa, in proximity to the Jaffa port and the Flea market, the property comprises of a 19th century French Hospital and a new building. The Jaffa is designed by London-based, minimalist designer John Pawson, who was responsible for the meticulous restoration of the property for the past decade. The Jaffa features 120 hotel rooms and suites, 32 residential apartments, an outdoor pool, the signature New York-style Italian restaurant Don Camillo, the Jewish Deli Golda’s Delicatessen, a lounge bar located in the 19th century Chapel, a Spa by L. Raphael, The Store by Tamarindi and a state-of-the-art fitness center. The 32 exclusive residences are situated in the newly constructed, six-storey wing of this landmark property. The rooms and residences at THE JAFFA offer panoramic views of the Mediterranean Sea, and stunning views of Jaffa’s ancient port with the interlacing side streets of Jaffa's charming artists' colony. For more information, please visit:

About RFR Holding

RFR is a fully integrated real estate investment firm based in New York City with a core focus on select urban markets in the United States and Germany. Founded by Aby Rosen and Michael Fuchs in the early 1990’s, the firm has been an active force in the New York City and German real estate market for much of the past two decades. RFR’s portfolio has grown to include more than 100 properties located in select domestic and international markets. While its property portfolio is anchored in the Manhattan and key German commercial markets, RFR also has significant commercial, residential, hotel, and retail holdings. RFR has a proven track record of adding significant value to the properties it acquires through property-level repositioning and strategic financial engineering. RFR has created an organization with deep experience in all phases of the property life cycle and is positioned to take advantage of market opportunities.

About The Luxury Collection® Hotels & Resorts

The Luxury Collection®, part of Marriott International, Inc., is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's indigenous charms and treasures. Originated in 1906 under the CIGA® brand as a collection of Europe's most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble, recently surpassing 100 of the world's finest hotels and resorts in more than 30 countries and territories. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest. For more information and new openings, visit or follow TwitterInstagram and Facebook. The Luxury Collection is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at for instant elite status matching and unlimited points transfer.




Jacob Peres Office