The Vera hotel brings local anthologies to the new business traveller
The Vera redefines the local Tel Aviv experience through profound collaboration with local brands and designers.
July 2017: The Vera, a new, urban boutique hotel is set to open this November in the heart of Tel Aviv, adjacent to the renowned Bauhaus Rothschild Boulevard. The Vera accommodates 39 rooms in 4 categories: classic, deluxe, superior and garden room, as well as a bar, spa treatment room, and two spacious, communal rooftop terraces.
The Vera is the first property of Israeli hotelier and entrepreneur Danny Tamari, who’s vision of a distinctive local anthology, attained through a strong focus on the collaboration with local designers and brands, permeates throughout the hotel’s highquality amenities, services and furnishings.
The in-room toiletries and spa amenities comprise of local natural products and oils that are created by the Israeli alternative lifestyle and cosmetics brand Maapilim. An unconventional approach to concierge services is taken with The Vera’s collaboration with local lifestyle magazine Telavivian bringing the Tel Aviv zeitgeist to The Vera Magazine which provides “in the know” advice to guests who wish to experience the city offerings like a local. The hotel lobby hosts a vending machine that dispenses cocktails exclusively created by local mixologists who also operate the Vera’s bar, offering an exquisite drink menu, and small bites. Bespoke furniture is provided by Tel Aviv-based furniture designer Tomer Nachshon and unique light fixtures are designed by Ohad Benit.
All over Tel Aviv industrial spaces and old office buildings are being re-appropriated by new trendy bars and restaurants. The interior of The Vera, designed by Yaron Tal Studio, expresses this style by maintaining the roughness of its 1950’s office building, its raw floors and un-plastered walls, while inserting high quality materials and textures as well as an abundance of indoor and outdoor greenery. This achieves an authentic hospitality for the new, savvy traveller.
""With the opening of The Vera, we wanted our guests to be able to touch, feel and experience high quality, whilst being able to benefit from the high value of our offerings. Guests visiting Tel Aviv, will be equally exposed to the local craftsmanship that this project embraces, and the fertility of talent that Israel is more broadly bursting with. In its essence, The Vera is inspired by what is great about the locality of Tel Aviv and takes its guests to the here and now, encapsulating the beauty and uniqueness of Tel Aviv, whilst moving in parallel with its unrelentingly dynamic nature.’” -Danny Tamari, Founder and Owner of The Vera
Notes to the Editor:
For media enquiries and further information, please contact: Jacob Peres Office: Diana Rabba; Diana@jacobperes.com
Address: 27 Lillenblum Street, Tel Aviv-Jaffa
Founder: Danny Tamari
Interiors: Yaron Tal Studio
Price range: From 175$
About The Vera
The Vera is a boutique hotel located in the renowned Bauhaus Rothschild Boulevard area. Featuring a distinctive by a local anthology that permeates different aspects of the Hotel, The Vera is characterised by a strong reliance on collaborations with local designers and brands for its amenities, services and furnishings. It offers access to a spa treatment room, a bar serving exquisite cocktails and small bites, communal rooftop spaces where yoga classes and parties are held and tailored concierge services that are provided to guests by local experts, ensuring a high quality, yet authentic Tel Aviv hospitality experience.
About Danny Tamari
Danny Tamari began his hotel career in 1998 as an intern at the front desk of the Dan Hotel in Tel Aviv. He then went on to work in the UK in the sales and marketing department of Rocco Forte Hotels and as the regional sales manager at the Morgan’s Hotel Group and. He started his first Food and Beverage position at “The Container” in Jaffa and then founded Una- The Chocolate Collection. Danny was the manager of one of the first boutique hotels in Tel Aviv “The Brown TLV” and was then promoted to regional manager of the Brown Hotel chain. Most recently he opened “The Vera”, a new boutique hotel focused on a local anthology. Danny holds a Bachelor of Business Administration from Ecole Hoteliere Les Roches, a marketing diploma from the Chartered Institute of Marketing and an International Baccalaureate from Frankfurt International School.