Design Museum Holon presents: Sound and Matter in Design

Design Museum Holon's iconic building is transformed into a musical instrument in an exploration of the relationship between sound and design

29 June 2017 – 28 October 2017

Dato Musical Instruments, Duo, 2016, photo credit Dato Musical Instruments

Dato Musical Instruments, Duo, 2016, photo credit Dato Musical Instruments

Design Museum Holon presents Sound and Matter in Design, an exhibition examining the relationship between sound and design and the ways in which shapes, environments and everyday experiences are influenced by sound, sponsored by leading manufacturer of speaker components and audio systems Morel.

Upon arrival, visitors are confronted with the exhibition's largest object, the Design Museum Holon iconic building designed by Ron Arad, which, already a "musical building" in its visual appearance, is itself transformed into a musical instrument. Titled The Sound of Architecture, the site-specific installation curated by Anat Safran and Lila Chitayat exploits the building's architecture and the capacity of its hollow Corten ribbons to function as echo chambers to create an all-immersive “musical arena", where visitors become the composers. The sound is emanated from 100 speakers located in different areas, as well as from the building itself, compelling the viewers into the multi-sensory nature of the exhibition and inviting them to delve into their individual perception of sound.

 “Sound is one of the most significant “raw materials” in the designer’s toolbox” says Maya Dvash, Design Museum Holon's Chief Curator. Sound and Matter in Design spans across all the Museum premises, addressing the core theme through three different prisms - object, space and environment.

Inside the Museum, the Upper Gallery features Seeing Sound, an exhibition curated by Anat Safran, Lila Chitayat and Elisabetta Pisu, containing over 50 objects designed from the 1960s to the present. Divided into three categories - stationary, mobile, and interactive objects – the exhibition features historical pieces that recount the evolution of stereo systems and speakers, as well as contemporary pieces that constitute furnishing accessories for the living room. The pieces exemplify the conceptual shift from object design to the design of a user experience, whilst showcasing the way sound and design fit harmoniously into domestic environments. 

Bakery Studio, Sound Bucket,2008, photo credit Bakery Studio    

Bakery Studio, Sound Bucket,2008, photo credit Bakery Studio    

Carmine Daganello e Pablo Pardo, UMA Sound Lantern,2016, , photo credit Pablo Designs

Carmine Daganello e Pablo Pardo, UMA Sound Lantern,2016, , photo credit Pablo Designs

Located in the Dr. Shulamit Katzman Gallery (the Lower Gallery) is Sensing Sound – an interactive installation created and curated by Anat Safran and Lila Chitayat in collaboration with eight sound artists. Designed as an open platform and transforming the gallery into a resonating chamber, the installation includes original sound works composed especially for this space, which are translated into visual representations influenced by the movement of the visitors. Vibrations are a key, instantly perceptible component of the installation, transporting visitors into a world where the movements of sound become visible and the visual and tangible character of sound becomes clear. 


Neckpiece by Dana Hakim Bercovich

Neckpiece by Dana Hakim Bercovich

Neckpiece by Dana Hakim Bercovich

Neckpiece by Dana Hakim Bercovich

The ‘Peripheral Corridor' of the Museum features a solo exhibition titled Through the Mesh curated by Yael Taragan of jewellery artist Dana Hakim Bercovich, who makes use ofmetal mesh (speaker grille) used in loudspeakers and audio equipment for the design and creation of unique jewellery pieces that can be worn on the body. These creations directly respond to the anxieties experienced by individuals in a global and digital world in which private spaces and even the body become arenas of surveillance. The pieces may also be perceived as performing the ancient symbolic function of protecting the wearer, or as implants in people's bodies: concealed transmitters revealing one’s identity and physical location in a unique "big brother" scenario.  This exhibition and the one on display in the Design Lab showcase items from the expanding museum collection.

Featured in the Design Lab is Loops, an exhibition including selected items from the Museum collection that embody a set of principles that tie in and apply to both sound and design alike. Exemplified by the notion of repetition, a concept that is utilised and interpreted in both worlds, this exhibition aims to bridge the gap between these two seemingly divergent categories and reveal how conceptually close they are and can be.

"With our previous Overview exhibition we laid the path for a core focus on senses and their interplay with the world of design. With this exhibition, we wanted to take this emphasis one step further to provide visitors with something truly experiential where the building itself is given a voice and visitors find themselves listening to it. For the first time, the exhibition premises will be used in their entirety with an attentive eye on how each sound, each piece, each element can and should be juxtaposed to the space at hand. Historical musical objects, which are included in this exhibition, will be accompanied by installations featuring no object at all, further demonstrating how design transcends the strictly physical to encompass the seemingly abstract." Maya Dvash, Chief Curator of Design Museum Holon

"As an Israeli and international company we are excited about our collaboration with the Design Museum Holon and happy to provide the opportunity to expose all the museum visitors to a quality, extraordinary sound experience performed by our loudspeakers and raw drivers as part of the sound exhibition" Said Oren Mordechai, CEO of Morel


For press information or high-resolution imagery of the exhibition and Design Museum Holon, please contact Jacob Peres Office:

Diana Rabba,


Notes to Editor
Sound and Matter in Design is sponsored by international leader in speaker components and systems Morel and it was made possible through a collaboration with IMF Foundation.


The exhibition is also supported by the Italian Embassy of Israel and the Italian Cultural Institute of Tel Aviv (Istituto Italiano di Cultura di Tel Aviv) and the Austrian Cultural Forum of Tel Aviv.



Exhibition Creators and Curators:

Design Museum Holon's Chief Curator: Maya Dvash.
Upper Gallery exhibition: Anat Safran, Lila Chitayat and Elisabetta Pisu.
Upper Gallery exhibition design: Tal Erez.
Dr. Shulamit Katzman Gallery (the Lower Gallery): created and curated by Anat Safran and Lila Chitayat.
Exhibitions of the Museum collection (The Design Lab and Peripheral Corridor): curated by Yael Taragan.




Upper Gallery

Achille and Pier Giacomo Castiglioni \ Mario Bellini \ Raymond Loewy \ Dieter Rams and Hans Gugelot \ Paolo Caviglia \ Gramovox \ Paul Cocksedge \ Thomas Feichtner \ Oliver Staiano \ Samuel Accoceberry \ Paolo Cappello \ Camilla Lee \ Rosenthal GmbH \ Francesco Pellisari \ Amadeus and Jean Nouvel \ Matali Crasset \ Ron Arad \ Philippe Starck \ Ross Lovegrove \ Carmine Daganello and Pablo Pardo \ Richard Sapper and Marco Zanuso \ Charlotte Juillard & Dominique Mafrand \ Bakery Studio \ Pauline Deltour \ Spalvieri & Del Ciotto \ Mathieu Lehanneur \ Yuri Suzuki \ Andrew Beaumont \ Renaud Defrancesco \ Filippo Protasoni \ Eunhee Jo \ Digital Habits \ Leon Brown \ Sharona Merlin \ Luka Or \ Ezri Tarazi \ Celia Torvisco and Raphaël Pluvinage \ Alessandro Mendini \ Roland Lamb \ Toon Welling and David Menting \ Esteban de la Torre and Judit Eszter Kárpáti \ Esteban Cardona and Benson Rong \ Kenneth Tay \ Roy Yahalomi \ panGenerator\ Marianne Cauvard \

Gal Sasson \ Pierre Charrié \ Lievore Altherr Molina \ Fabio Lattanzi Antinori (artist) and Alicja Pytlewska \ Boaz Binyamin Dekel \ Shmuel Linski \ Sasha Leikin \ Koby Sibony \ Nofar Hipsher \ Roy Harpaz | Yakir Buaron \ Julijonas Urbonas \ Diego Dall'Osto \ Adrien Garcia \ Andrea Vigani \ Vincent Wikstrom.


The Dr. Shulamit Katzman Gallery

(The Lower Gallery)

Ilan Green \ Rupert Huber\ Gilad Kahana \ The Hazelnuts sisters \ Giori Politi \ Ohad Fishof \ Alon Peretz \ Daniel Meir




The Collection Galleries

Dana Hakim Bercovitch \ Freshwest(Moooi) \ Tord Boontje (Artecnic) \ Peter MarigoldTalila Abraham \ Jessica Smith (Studio Printworks)Ingo Maurer \ Marti Guixé  (Drug)  \ Raw Edges Design Studio \ Koby Levy \ Yaacov Kaufman \ Daniella Saraya \ Lea Gottlieb(Gottex) \ Issey Miyake + Reality Lab (Artemide) \ Mika Orstav


About Design Museum Holon

Designed by world-renowned architect Ron Arad, Design Museum Holon was inaugurated in March 2010 and has quickly established itself as one of the most exciting developments to emerge in the Middle East. The Museum is part of an urban regeneration initiative that aims to transform the City of Holon into a centre for design. Central to Design Museum Holon’s mission is to supply an enriching and thought-provoking environment for visitors to explore exciting and engaging design ideas, principles, processes and objects in a tactile and practical fashion.

About Anat Safran
Born in Tel Aviv, the designer, curator and artistic director graduated from Ecole supérieure des arts décoratifs de Strasbourg, France with a degree in art.

Safran is the creator and artistic director of PechaKucha Tel Aviv – one of Tel Aviv’s leading events for art and culture, and of the “Rafsoda” Project – a transient pop-up shop started in 2011 showcasing the innovative work of young Israeli designers which now has permanent locations in Paris and Tokyo. She is also co-curator of the upcoming Sound Waves exhibition at Israel’s Design Museum Holon.

Safran, a member of the Arts Council of the Israel State Lottery, is also a published writer, having been featured in various magazines, newspapers and blogs in Israel and abroad.


About Lila Chitayat
Lila Chitayat is an architect, New Media artist and an experimental practitioner of design. Integrating her research into spaces and education, she is senior lecturer at the Design faculty in HIT teaching speculative design and multidisciplinary design studies. In 2002 founded LinC studio, a transdisciplinary design studio producing a wide range of projects including urban art installations, museum exhibition design and interactive/ media space design. In her works, she provokes innovative means to engage technology, material and space design, to set new encounters for people to interact with art, urban spaces and with one another. She works with Erez Israel Museum, Beit Hatfutsot, Design Museum Holon, Israel museum, Ars Electronica curating exhibition, 2009 participant and 2010 honorary award, NYU- ITP, Jerusalem & Tel Aviv municipalities, IUAV and others, creating, curating and leading cultural entrepreneurship. Lila holds a Master in Advanced Architectural Design from Columbia University, a B.Arch. from Pratt Institute, NY.   a B.Des.  from Holon Inst. of Tech.


About Elisabetta Pisu

Elisabetta Pisu a native from Rome holds a degree in Sociology with a specialisation in cultural management in arts and design.

She worked as Artistic Co-director from 2008 until 2012 for the Contemporary Art Gallery MGDP of Rome where she was responsible for artistic scheduling while dealing with special projects. She cooperated with major international organisations, including CittàItalia Foundation, Caspian Arts Foundation, MOP Foundation and P21 Gallery and has been working as Art and Design Project Director for the IMF Foundation since 2012. She has planned and looked after major cultural events, symposiums and exhibits with well-known international institutions, including the MACRO Museum of Rome, the Fondazione Musica per Roma, the Design Museum Gent and the Cube Design Museum. In 2016 she founded EP studio.


About Yael Taragan
Yael Taragan holds degrees in fashion design from Shenkar College of Engineering and Design (B.Des), philosophy and cinema from Tel Aviv University (B.A) and a master's degree, summa cum laude, in Cultural Studies from Tel Aviv University (M.A).  Among other things, she was a designer and artistic director at 'Comme Il Faut' fashion house. She was Globes's fashion columnist, and co-curated projects in the clothing and textile field at the Design Museum Holon. She is currently the museum's registrar and director of its collection. Taragan serves as the chair of the fashion terminology committee of the Academy of the Hebrew Language. Since 2005, she has been teaching at the Department of Jewelry and Fashion, and since 2012 also in the Department of History and Theory at the Bezalel Academy of Arts and Design, Jerusalem. Since 2015, she has been teaching at the Program of Master Degree in Design, Shenkar College of Engineering and Design.


About Dana Hakim Bercovich
Dana Hakim Bercovich (b. 1977, Israel) graduated with honors from the Jewelry and Fashion Design Department of the Bezalel Academy of Arts and Design, Jerusalem (2006), where she currently serves as a teacher. She holds an MFA from Konstfack University College of Arts, Crafts and Design, Stockholm (2010). She is the recipient of the Ministry of Culture and Sport's Design Prize (2014) and additional international prizes. Her works are featured in leading museums and galleries worldwide and in prominent collections. They are now being exhibited for the first time at Design Museum Holon. This exhibition includes a selection of pieces from a number of series that Hakim has created since completing her studies in Sweden, including "My Four Guardian Angels – Blue Series" (2011 – 2014) and "Crafted Fear" (2015–2017).


About Morel

Morel, an international leader in speaker components and systems since 1975, manufactures handcrafted, award-winning speakers and audio drivers for the mid to high end OEM, home and car audio markets. Its products are sold in over 55 countries worldwide. With its high standard for technological innovation and design excellence, Morel audio speakers are the choice of many of the biggest names in the music industry.






Jacob Peres Office