Caesarstone to present the Superhouse – an open house installation commissioned from Producks design studio for Design Shanghai 2017
8th-11th of March
March 2017: Leading quartz manufacturer Caesarstone presents Superhouse, an open house installation inspired by traditional Chinese culture, which will be unveiled at Design Shanghai 2017. Commissioned from Producks design studio, it features eight different Caesarstone colours. The Superhouse provides an interpretation of Caesarstone where the quartz surface, typically used for kitchen and bathroom countertops, is shaped into a creative collection of home products and transformed into both a decorative and functional material. It offers a glimpse of Caesarstone's rich colour palate and adaptability to different environments, whilst inspiring visitors to further experiment with the material in undiscovered ways.
For this installation, a black and white room divider elegantly complements traditional Chinese culture, alongside a sleek kitchen island of soft and grey tones, a hanging wall mirror designed using Caesarstone's Vanilla Noir, two cubic coffee tables with an embedded black metal frame and a perforated large dining table. This is embellished by an array of playful lego pieces that can be stacked and assembled to form different shapes, from trees to houses. Featured in the Superhouse are also Caesarstone slabs of various colours, ranging from light taupe and soft greys to bold blacks, which are hanged on the walls as decorative, art-like pieces.
“We are delighted to take part in Design Shanghai 2017 with a commission from Producks design studio that showcases the different ways that Caesarstone can be adapted to local culture, whilst preserving the material's inherent qualities. This installation will further demonstrate the ways that Caesarstone transcends and moves beyond traditional countertops and can be shaped into wide-ranging objects like room dividers, playfully shaped lego pieces and hanging mirrors, leaving even more space for creativity and imagination.” Eli Feiglin, VP of Marketing at Caesarstone
“It’s the unique sense of Caesarstone’s design that intrigued me from the very beginning. That’s why I decided to share its unparalleled beauty with our most valued customers 10 years back. Through the years, I’m proud to see designers and architects wield their creative imagination and make Caesarstone their first choice when searching for a versatile and beautiful material for countertops that can be applied to the entire interior space such as staircases and paneling.” Mingming Han, GM of Shanghai Caesar
Notes to Editors
This year marks Caesarstone’s 30th anniversary and a continued commitment to their high quality surfaces and design innovation.
In 2013 Caesarstone launched its Designer Collaboration Programme. This has pushed the frontiers of experiential design with works from nendo studio, Raw Edges, Philippe Malouin, Tom Dixon and this year Jaime Hayon.
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Caesarstone manufactures high quality engineered quartz surfaces, which are used in both residential and commercial buildings as countertops, vanities, wall cladding, floors and other interior surfaces. The wide variety of colors, styles, designs and textures of Caesarstone® products, along with Caesarstone's inherent characteristics such as hardness, non-porous, scratch and stain resistance and durability, provide consumers with excellent surfaces for their internal spaces which are highly competitive to granite, manufactured solid surfaces and laminate, as well as to other engineered quartz surfaces. Caesarstone's four collections of products — Classico, Motivo, Concetto and Supernatural — are available in over 50 countries around the world. www.caesarstone.com
About Shanghai Caesar, Caesarstone's distributing partner throughout China
2017 witnesses the 10th anniversary since Caesarstone’s debut in China market and the 30th worldwide. Through the years, Shanghai Caesar has demonstrated its ardent attention to the market by continuously supplying specific colours of quartz surfaces to match with the aesthetic and sophisticated inherence of Chinese consumers’, together with its dedicated whole package service.
About Producks Design Studio
Yoav Avinoam and Gil Sheffi, have met at the Bezalel academy for art and design in 2005, and have been working together for 6 years now, starting as interns working together, which later led to the opening of Producks design studio. Their work is a constant dialogue between physical and philosophical world, a constant search for the balance between manufacturing techniques, materials, cultural context and identity. Today, Yoav and Gil are working with Caesarstone, Artisan, Jtlv and other manufacturers, they keep an open mind while experimenting on design in their workshop, which, is the heart of their design methodology. In 2012 a solo exhibition was curated by Anat Sabag at the "One" design gallery, showing their work since 2008. They won several design awards and took part in exhibitions around the world, and can be found in the design museum Holon`s permanent collection. www.pro-ducks.com
About Design Shanghai 2017
Design Shanghai is one of the world's most prestigious international design events and the leading design event in Asia. Constantly breaking new ground, it has set a precendent in China's ever-growing design community. Showcasing the best design brands and galleries from across the globe, Design Shanghai provides a unique and exciting platform to network and establish long-term business relations with Asia's top architects, interior designers, property developers, retailers and private buyers. March 2017 will see the return of Asia's premier design event at the stunning Shanghai Exhibition Center, featuring even more of the finest international design companies and galleries. https://www.designshanghai.com