Todd Bracher selects Caesarstone as his Kitchen surface for Das Haus- Imm Cologne 2017
January 16th-20th 2017
Hall 2.2, booth no. M20/ N29
January 2017: Leading quartz manufacturer Caesarstone announces its support of imm Cologne, for the second year running. After 2016’s collaborative success with designer Sebastian Herkner, Caesarstone has been invited back by this year’s selected designer, New York based Todd Bracher to help materialize his vision of the house of the future for Das Haus 2017- imm Cologne.
This year, Bracher uses Das Haus as an experiment for better living. He creates an alternative vision where physical space is combined with emotional and psychological space- a home where body and mind intertwine, and Caesarstone’s kitchen is a central element in the connection of the physical and emotional. Bracher reimagines the traditional home by breaking down layout boundaries and creating three different, overlapping zones, reflective of the daily functions- one for hygiene, one for rest and one for nutrition and sustenance.
Bracher’s nutrition and sustenance zone is the largest and most important of the house- featuring a large scale seven meter long kitchen island created with Caesarstone quartz surfaces. Exuding minimalistic beauty, the island unit, and focal point of this zone, is created in Caesarstone 4003 Sleek Concrete, which offers the urban, industrial aesthetic of concrete but with Caesarstone’s refined quality to go with Bracher’s overall design approach. Caesarstone’s quality attributes of easy care, low maintenance and durability complement Bracher’s ingenuity and sustainability inspired vision for the future of homes. With home trends moving more towards open living schemes, the importance of the design aesthetic of the kitchen has become increasingly relevant, making Caesarstone a suitable material to implement in the home as the brand continues to be at the forefront of interior design innovation.
Caesartone’s forward thinking is characteristic of Das Haus participants. Since its inception in 2012, Das Haus has been inviting renowned designers from around the world including Sebastien Herkner, Nipa Dopi and Jonathan Levien, and now Tom Bracher to explore and create a future orientated installation house as a part of the imm-Cologne. Given complete creative liberty, each year the end result reflects the best in design and interiors, as Das Haus is a display of trends for the future and a showcase of the leading brands in innovation and design.
“ When Todd approached us with his vision we loved the idea of breaking down the boundaries of the home, as we feel it is very relevant to Caesarstone, as our material moves away from its traditional use in Kitchens and bathrooms and into other areas of the home, endlessly expanding the design possibilities.” Eli Feiglin, VP of Marketing at Caesarstone.
“I sought to collaborate with Caesarstone on Das Haus 2017, in order to create a monolithic experience where all activities of sustenance happen organically together in the house. Traditionally speaking, sustaining focuses on the body and nutrition, however one can argue that mental and emotional sustenance is equally important. That is why we selected the Caesarstone Concrete surface, as it provides a raw, concrete appearance with durable and sustainable quality, whilst incorporating the necessary functions of dining, exploring, creating and sharing.” Todd Bracher, Das Haus selected Designer for 2017.
For media enquiries and further information, please contact: Diana Rabba, firstname.lastname@example.org
Notes to Editors:
Caesarstone manufactures high quality engineered quartz surfaces, which are used in both residential and commercial buildings as countertops, vanities, wall cladding, floors and other interior surfaces. The wide variety of colors, styles, designs and textures of Caesarstone® products, along with Caesarstone's inherent characteristics such as hardness, non-porous, scratch and stain resistance and durability, provide consumers with excellent surfaces for their internal spaces which are highly competitive to granite, manufactured solid surfaces and laminate, as well as to other engineered quartz surfaces. Caesarstone's four collections of products — Supernatural, Classico, Motivo, and Concetto— are available in over 50 countries around the world. www.caesarstone.com
About Todd Bracher Studio
Todd Bracher Studio helps a wide variety of businesses realize strategic differentiation through design. Over the past 20 years, Todd Bracher has collaborated with some of the most prestigious brands around the world with experiences heading Tom Dixon’s design studio, acting as the Professor of Design at l’ESAD in Reims France, serving as Creative Director of the Scandinavian luxury brand Georg Jensen, and collaborating with brands such as Humanscale, 3M, Herman Miller and Cappellini. He was named one of Wallpaper* magazine’s Top 100 Global Design Influencers and in 2015 he won International Designer of the Year. His Trea chair design, created for Humanscale, won the coveted Red Dot Best of the Best Award the same year. Todd Bracher holds a Bachelor of Industrial Design from Pratt Institute in New York and Masters in Interior & Furniture Design from Denmark’s Design School in Copenhagen. He has lived in Copenhagen, Milan, Paris and London and returned to New York in 2007. For more information, visit www.toddbracher.net.
About Das Haus
The “Das Haus–Interiors on Stage” installation simulates a residential house at the international furnishing show imm cologne. Every year, a new designer is nominated and, based on their plans and design, the fair organises the erection of an approximately 200 m2 large house in the Pure Editions Hall 2.2. Its layout and furnishings change each year in line with the plans of a new designer nominated by imm Cologne. As the guest of honour, he or she decides on the architectural elements and also the interior and outdoor décor. The furniture, colours, materials, lighting and accessories chosen by the designer add up to an indicidually configured interior design. The integrated concept should not just be future orientated, but also practical, workable and above all authentic. “Das Haus- Interiors on Stage” is therefore both a designer portrait as well as a visionary blueprint, an example of how we can create our own world as an expression of our personality. For more information, visit http://www.imm-cologne.com.