Caesarstone reveals its first instalment of a yearlong collaboration with Jaime Hayon
Stone Age Folk at Interior Design Show Toronto
January 19th -22nd
January 2017: Leading quartz manufacturer Caesarstone unveils its first instalment of a yearlong collaboration with world renowned designer Jaime Hayon at Interior Design Show Toronto, January 19th -22nd for their 2017 Designer Collaboration Programme, which has, since 2013, pushed the boundaries of experiential design with work from nendo, Raw Edges, Philippe Malouin and Tom Dixon.
This year, Hayon creates a whimsical Caesarstone universe titled, Stone Age Folk.
The installation features seven new furniture pieces, in which, through Hayon’s craftsmanship and use of traditional high-end stone marquetry, Caesarstone’s signature quartz is crafted in an exciting new way. The installation welcomes visitors in an open, white gallery space where the pieces displayed include “face cabinets”, large scale “bird-like dining tables” and smaller scale coffee tables featuring animated characters alongside a mirror mask. Each handcrafted and uniquely designed piece transforms the material, typically used for kitchen and bathroom surfaces into a highly decorative and precious material used as a fantastical component in creating Hayon’s world.
The installation heavily reflects the overall inspiration of the year-long collaboration, which takes elements from fauna, the natural world, and folklore from different cultures, ranging from Hungarian myths to various African influences. These references, along with Hayon’s signature playfulness, curiosity and unique creativity make for a fresh and visionary take on Caesarstone quartz.
Interior Design Show Toronto is only a glimpse into Hayon’s universe. For Milan Design Week, April 4th– 9th 2017, Caesarstone will return to Palazzo Serbelloni, where in 2015 Phillipe Malouin created his memorable swings installation. This year, Jaime Hayon will continue developing Stone Age Folk into an architectural scale installation.
“This year’s designer collaboration with Jaime Hayon has resulted in exquisitely crafted pieces giving way for the future of design. His all-immersive plunge into experimenting with Caesarstone materials further exposes the boundless possibilities of using our premium surfaces and the way these can inspire unexpected creations in the world of design." Eli Feiglin, VP of Marketing at Caesarstone.
“In working with Caesarstone, I became curious about what’s doable through material and technology. Caesarstone material inspires designers and creatives to think of new ideas and bring novelty and innovation through creativity. This is what the installation for Caesarstone is about- this sort of combination of ideas, from folklore to fauna to color to material to stone to furniture, ideas which result in unique pieces that can be functional or completely surreal and non-functional. Its about mixing the ingredients with our own intuition to create a new world, inspired by the possibilities of the material.” Jaime Hayon, Designer.
For media enquiries and further information, please contact: Diana Rabba, firstname.lastname@example.org
For Canadian media inquiries and for more information on the IDS installation, please contact: Lindsay Singer, email@example.com
Notes to Editors:
Caesarstone manufactures high quality engineered quartz surfaces, which are used in both residential and commercial buildings as countertops, vanities, wall cladding, floors and other interior surfaces. The wide variety of colors, styles, designs and textures of Caesarstone® products, along with Caesarstone's inherent characteristics such as hardness, non-porous, scratch and stain resistance and durability, provide consumers with excellent surfaces for their internal spaces which are highly competitive to granite, manufactured solid surfaces and laminate, as well as to other engineered quartz surfaces. Caesarstone's four collections of products — Supernatural, Classico, Motivo, and Concetto— are available in over 50 countries around the world. www.caesarstone.com
About Jaime Hayon
Spanish artist-designer Jaime Hayon was born in Madrid in 1974. His artistic vision was first fully exposed in the ‘Mediterranean Digital Baroque’ and ‘Mon Cirque’ installations. These collections put Jaime at the forefront a new wave that blurred the lines between art, decoration and design and a renaissance in finely-crafted, intricate objects within the context of contemporary design culture.Jaime further defined his vision in subsequent solo exhibitions and shows at major galleries, and design and art fairs all over the globe. His wide client base spans diverse functions and mediums, including domestic furniture for b.d. barcelona, Cassina, Fritz Hansen, &Tradition, and Magis; lighting fixtures for Parachilna, Metalarte and Swarovski; and sophisticated objects for Bisazza, Lladró and Baccarat. He has also executed complete interiors for leading hotels, restaurants and retail establishments worldwide. Jaime currently resides in Valencia, with offices in Barcelona and Treviso (Italy). His work has appeared in the most prestigious art and design publications worldwide. He has won numerous awards, including multiple Elle Decoration International Design Awards, included by Wallpaper Magazine in its "Top 100" list and recognized by the magazine as one of the most influential creators of the last decade, and lauded as a "visionary" and one of the most creative icons by Times magazine. www.hayonstudio.com