Caesarstone presents: Stone Age Folk by Jaime Hayon

An architectural installation for Fuorisalone 2017, Milan

Palazzo Serbelloni
Corso Venezia 16, Milan
April 3rd-8th 2017, 10am - 7pm
Press preview: Monday, April 3rd, from 12:00-14:00

February 2017: Leading quartz manufacturer Caesarstone returns to Palazzo Serbelloni to unveil "Stone Age Folk" by Jaime Hayon, the pinnacle event of their year-long collaboration with the world renowned Spanish designer for the 2017 Designer Collaboration Programme.  Inspired by flora, fauna and folklore from different cultures, Jaime Hayon designed an architectural pavilion, which references the famous Crystal Palace built in Hyde Park, London for the Great Exhibition of 1851, combining over 48 Caesarstone colours with metal and stained glass.

Within the historical backdrop of the Palazzo's Ballroom, Caesarstone's quartz material is meticulously handcrafted and implanted into the metal frame of the pavilion as a precious jewel within Hayon's whimsical Caesarstone universe. Employing traditional high-end stone marquetry and stained glass window techniques, the designer is imbuing the space with his eccentric spirit and artistry to create a fantasy world made of different colours, forms and shapes. This fantasy world is inspired by the natural environment, the animal kingdom, and folklore of different cultures, ranging from Hungarian myths to African tribal influences. 

Tribal masks and Hayon’s signature clowns faces are featured on large-scale wall panels and presented alongside playful carousels made of Caesarstone, furniture pieces and light fixtures. Further demonstrating the versatility of Caesarstone’s material, through the lively, visionary eyes of the designer, dining tables, small coffee tables and cabinets become bird-like characters and animated faces. Together, all the pieces contribute to the kaleidoscopic feel of the installation and enable the visitor to playfully interact with the material in a fresh, unexpected way.

"We are honoured to collaborate with imaginative, boundary-breaking designer Jaime Hayon for this year's Milan installation. We are especially drawn by the way he uses Caesarstone as a key element of his whimsical universe. His all-immersive plunge into experimenting with Caesarstone materials further emphasises the boundless possibilities of using our premium surfaces and the way these can inspire unexpected creations in the world of design." Eli Feiglin, VP of Marketing at Caesarstone.


 “The underlying idea behind the collaboration was to raise the Caesarstone material to another level and accentuate its noble qualities. This proved to be a really interesting inspiration, using the Caesarstone quartz in an artistic context, and exploring new ways that bring a luxurious quality to the material. In Milan I want to show how flat surfaces can come to life and that you can build something amazing with Caesarstone and accomplish results that are really beautiful.” Jaime Hayon, Designer.

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For media enquiries and further information, please contact: Diana Rabba, diana@jacobperes.com

Notes to Editors:
Since its launch in 2013, Caesarstone's Designer Collaboration Programme has pushed the frontiers of experiential design with works from nendo studio, Raw Edges, Philippe Malouin and Tom Dixon.


This year marks Caesarstone’s 30th anniversary and a continued commitment to their high quality surfaces and design innovation. 


About Caesarstone
Caesarstone manufactures high quality engineered quartz surfaces, which are used in   both residential   and   commercial   buildings   as   countertops, vanities,   wall cladding, floors and other interior surfaces.  The  wide  variety  of  colors,  styles, designs  and  textures  of  Caesarstone®  products,  along  with Caesarstone's inherent characteristics  such  as  hardness,  non-porous,  scratch  and  stain  resistance  and durability,  provide  consumers  with  excellent  surfaces  for  their  internal  spaces which are highly competitive to granite, manufactured solid surfaces and laminate, as  well  as  to  other  engineered  quartz  surfaces.  Caesarstone's four collections of products — Classico, Motivo, Concetto and Supernatural — are available in over 50 countries around the world. www.caesarstone.com     

About Jaime Hayon
Spanish artist-designer Jaime Hayon was born in Madrid in 1974.  His artistic vision was first fully exposed in the ‘Mediterranean Digital Baroque’ and ‘Mon Cirque’ installations. These collections put Jaime at the forefront a new wave that blurred the lines between art, decoration  and  design  and  a  renaissance  in  finely-crafted,  intricate  objects  within  the context of contemporary design culture. Jaime  further  defined  his  vision  in  subsequent  solo  exhibitions  and  shows  at  major galleries,  and  design  and  art  fairs  all  over  the  globe.  His  wide  client  base  spans  diverse functions  and  mediums,  including  domestic  furniture  for  b.d.  barcelona,  Cassina,  Fritz Hansen, &Tradition, and Magis; lighting fixtures for Parachilna, Metalarte and Swarovski; and sophisticated objects for Bisazza, Lladró and Baccarat. He has also executed complete interiors    for    leading    hotels,    restaurants    and    retail    establishments    worldwide. Jaime currently resides in Valencia, with offices in Barcelona and Treviso (Italy). His work has  appeared  in  the  most  prestigious  art  and  design  publications  worldwide.  He  has  won numerous   awards,   including   multiple   Elle   Decoration   International Design   Awards, included  by  Wallpaper  Magazine  in  its  "Top  100"  list  and  recognized  by  the  magazine  as one of the most influential creators of the last decade, and lauded as a "visionary" and one of the most creative icons by Times magazine. www.hayonstudio.com  

Jacob Peres Office