Caesarstone presents: Stone Age Folk by Jaime Hayon – a year-long collaboration for 2017

Sketch by Jaime Hayon – credit to Jaime Hayon Studio

Sketch by Jaime Hayon – credit to Jaime Hayon Studio

November 2016: Leading quartz manufacturer Caesarstone announces its collaboration with world renowned designer Jaime Hayon for their 2017 Designer Programme, which, since 2013, has pushed the boundaries of experiential design with work from nendo, Raw Edges, Philippe Malouin and Tom Dixon. The first installment of this year-long collaboration will be unveiled in January 2017 at the Interior Design Show, Toronto, followed by a major event during Milan Design Week in April. 

Under the title of “Stone Age Folk” Hayon will use Caesarstone as a precious component of his whimsical universe inspired by Fauna – the natural world - and folklore. Blending fantasy with functionality, playfulness with craft and interactivity with cultural references, Hayon will create a kaleidoscopic, yet harmonic installation, which includes his signature smiling characters popping up throughout the space, alongside joyful carousels, wall panels, lights and tables.

The installation uses over 48 different Caesarstone colours combined with metal and glass, employing high-end traditional techniques of stone marquetry and metal crafting, elevating Caesarstone material to the luxury of a precious stone. 

"People tend to see Caesarstone as a material that is only used in kitchens, but I looked at it from the viewpoint of an artist and designer. With this in mind, I wanted to create my own imaginative cosmos, using the brand's quartz material alongside other noble materials like glass and metal." Jaime Hayon, Designer

"Entranced by Hayon's fantastic world and ability to combine different Caesarstone colours and materials in such an effortless, elegant way, we were inspired to work with him on a new collaboration that, drawing on the successful 2015 collaboration on the commissioned mask Face Mirror, will further demonstrate the beauty and strength of Caesarstone, whilst providing his own artistic, visionary interpretation.” Eli Feiglin, VP of Marketing at Caesarstone  

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For media enquiries and further information, please contact: Diana Rabba, diana@jacobperes.com
For Canadian media inquiries and for more information on the IDS installation, please contact: Lindsay Singer, ls@faulhabercommunications.com

Jaime Hayon and Face Mirror – image by Liah Cheskonov

Jaime Hayon and Face Mirror – image by Liah Cheskonov

Notes to Editors:

About Caesarstone

Caesarstone manufactures high quality engineered quartz surfaces, which are used in   both residential   and   commercial   buildings   as   countertops, vanities,   wall cladding, floors and other interior surfaces.  The  wide  variety  of  colors,  styles, designs  and  textures  of Caesarstone®  products,  along  with Caesarstone's inherent characteristics  such  as  hardness, non-porous,  scratch  and  stain  resistance  and durability,  provide  consumers  with  excellent surfaces  for  their  internal  spaces which are highly competitive to granite, manufactured solid surfaces and laminate, as  well  as  to  other  engineered  quartz  surfaces.  Caesarstone's four collections of products — Classico, Motivo, Concetto and Supernatural — are available in over 50 countries around the world. www.caesarstone.com     

About Jaime Hayon

Spanish artist-designer Jaime Hayon was born in Madrid in 1974.  His artistic vision was first fully exposed in the ‘Mediterranean Digital Baroque’ and ‘Mon Cirque’ installations. These collections put Jaime at the forefront a new wave that blurred the lines between art, decoration  and design  and  a  renaissance  in  finely-crafted,  intricate  objects  within  the context of contemporary design culture.Jaime  further  defined  his  vision  in  subsequent  solo  exhibitions  and  shows  at  major galleries,  and  design  and  art  fairs  all  over  the  globe.  His wide  client  base  spans  diverse functions  and  mediums,  including  domestic  furniture  for b.d.  barcelona,  Cassina,  Fritz Hansen, &Tradition, and Magis; lighting fixtures for Parachilna, Metalarte and Swarovski; and sophisticated objects for Bisazza, Lladró and Baccarat. He has also executed complete interiors    for    leading    hotels,    restaurants    and    retail   establishments    worldwide. Jaime currently resides in Valencia, with offices in Barcelona and Treviso (Italy). His work has  appeared  in  the  most  prestigious  art  and  design  publications worldwide.  He  has  won numerous   awards,   including   multiple   Elle   Decoration   International Design   Awards, included  by  Wallpaper  Magazine  in  its  "Top  100"  list  and recognized  by  the  magazine  as one of the most influential creators of the last decade, and lauded as a "visionary" and one of the most creative icons by Times magazine. www.hayonstudio.com  

 
Jacob Peres Office