Jacob Peres Office has been collaborating with Caesarstone, the leading producer of high performing quartz surfaces, since 2012 on the company’s premium positioning and design credentials. Our office, in collaboration with Micha Weidmann Studio, has created a new visual language for Caesarstone, delivering advertising and international communications campaigns as well as various strategic marketing tools including magazines, books and films.
We established Caesarstone’s Designer Collaboration Programme as a long term strategy to engage and build relationships with the international architecture and design communities. We collaborate with some of the world’s most iconic designers to offer their creative interpretations to Caesartstone’s products, thus showcasing the company’s leadership in design.
Stone Garden by nendo, 2013
The Japanese design studio nendo created a large scale installation for Caesarstone, which launched the company into the design world. Jacob Peres Office's role included commissioning and managing the creative process and delivering an international communications campaign.
Islands by Raw Edges, 2014
Raw Edges' interpretation of a kitchen included a monolithic Caesarstone structure where all the kitchen functions were inserted into the surface creating a fun, but practical solution. Visitors of the grand room at Palazzo Clerici in Milan were confronted by a highly experiential kitchen with a full size lemon tree.
As a strategic communications and design consultancy, our goal was to reposition SodaStream in the home products industry by creating a new and iconic design for the SodaStream soda maker, as well as promote the brand’s aspiration to become an innovative and design-led consumer brand.
To do so, we initiated and developed a strategic collaboration with Yves Behar of the San Francisco-based Fuseproject, who redesigned SodaStream’s entire line of soda makers. SodaStream Source, the original Behar design, was awarded multiple design awards and placed SodaStream in Fast Company’s most innovative companies list in 2013.
The SodaStream international communications campaign has targeted multidisciplinary media outlets and international events from innovation to design, lifestyle and business press.
Jacob Peres has served as the International Communications Director for Design Museum Holon since January 2009, and is responsible for brand strategy and the building of key relationships within the international design world. The new Design Museum opened in January 2010 in a building designed by Ron Arad Architects, and is widely regarded as one of the world's leading museums of design and contemporary culture.
Jacob Peres Office implemented an international communications campaign which has achieved immense global coverage, including 3 magazine covers.
Jacob Peres Office has led an international communications campaign for The W Tel Aviv - Jaffa Hotel and Residences, a Starwood Hotels and Resorts Worldwide and RFR Holding venture, since 2013. We orchestrated a highly targeted PR strategy that reinforces the W Tel Aviv - Jaffa as a design-led luxury & lifestyle brand, whilst creating a new language relevant to the global real-estate consumer.